This post explores how the media landscape has evolved over the past couple of years.
In today day, online platforms have made it significantly much easier for everyone to develop and distribute material. Previously, creating material for a wide audience necessitated access to a series of important resources and funding. Currently, with using mobile phones and common digital technologies, digital media content examples including short form videos, blog articles and podcasts can be quickly developed with just a couple of standard gadgets, as well as reaching a large audience, very quickly. This has opened the door for more diverse voices, particularly those who were previously ignored by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social networking sites, meaning that social media has produced a place for underrepresented communities to share their narratives.
The rise of internet content has completely changed what is implied by the term mass media. Before, mass media adhered to a hierarchical structure, using a top-down media design. Usually, a small group of professionals, such as newspaper publishers or broadcasters, who would develop material for big audiences who mainly just consumed it. However, these days, with the help of the web, the face of media has seen substantial change, making the usage and availability of media a lot more open and interactive. With access to popular social media platforms, new media examples are showing that people can create and share their own material, just as easily as they can consume it. Social media has enabled anyone to contribute to public discussions, instead of just the major media firms therefore as a result, mass media is no longer controlled by a couple of big voices. Instead, it is spread across millions of user stories around the world.
In the online media landscape, what we see on the internet is largely decided by algorithms which are formed by our online behaviours. Each social media channel utilizes . its own programmed system to propose new material and suggest product that will interest the user. The types of media content examples that will be revealed to a user is developed to keep individuals engaged. The algorithms are developed to keep people stimulated by suggesting and boosting videos that are relevant, popular or controversial among other users. While this level of personalisation can be helpful, it can limit the areas of media that people are exposed to, creating more division and prejudice among users around social concerns. Those who are involved in media creation, such as the founder of the fund that has stakes in Sky, for example, would identify the effect of social media websites in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would recognise the effects of user created content in the media landscape.